Three lines. One practice. Built around the work that actually moves.
Each service line targets a specific buyer with a specific problem. The method is the same across all three: Shipley-disciplined capture thinking applied to real growth pressure in federal and defense markets.
Teaching
Open-enrollment and private-team courses on capture, color teams, pipeline discipline, and SBIR/STTR. Shipley-grade content at roughly half the price. Run as one-day in-person sessions or two half-day virtual sessions.
Capture Fundamentals: The Kavaro System
Full-day course covering the end-to-end capture lifecycle. How serious firms identify, shape, and close federal opportunities with discipline instead of improvisation.
Pipeline & Portfolio Discipline for Small Primes
How to build a pipeline that drives decisions instead of collecting dust. Prioritization logic, portfolio management, and the operating rhythm behind consistent growth.
Color Team Mastery: Pink, Red, Gold Reviews
What separates a real color review from a performative one. How to structure, staff, and run reviews that actually improve win probability instead of burning time.
Capture Plan Construction Workshop
Hands-on session where teams build a real capture plan against a live or realistic pursuit. Walk out with a working document, not a template.
Vortex Protocol: Winning SBIR/STTR with Intent
How defense technology firms should approach SBIR/STTR as a strategic growth channel rather than a lottery. Topic scanning, shaping, proposal discipline, and Phase II positioning.
Executive Briefing: Capture as a Decision Process
A 60–90 minute keynote for leadership teams that reframes capture as a decision system rather than a proposal production exercise. Available for conferences, offsites, and board sessions.
Federal Growth Advisory
One product, three tiers. A real growth ladder for small primes and growth-stage federal contractors, sized to actual proposal volume. Every tier is delivered by a practitioner, not a junior team.
Embedded Capture Advisor
Two working sessions per month
Color team coverage on up to 4 proposals per quarter
Monthly pipeline reviews
Capture plan review on up to 2 active pursuits
Async support between sessions
Embedded Capture Advisor
Weekly working sessions
Color team coverage on up to 8 proposals per quarter
Capture plan authorship on up to 3 pursuits per quarter
Executive coaching for BD and capture leads
Quarterly portfolio review
Embedded Capture Advisor
Twice-weekly cadence
Unlimited color team coverage and capture plan authorship
Full pipeline ownership alongside your BD lead
Monthly executive briefings to ownership
Live submission support to the proposal manager
Win-Based Engagement
Reduced retainer plus a success fee on awarded contracts above a defined threshold. Negotiated per engagement. Available against any tier.
Commercial → Defense Market Entry
A deliberately small lane for dual-use technology firms entering DoD and IC markets. Two fixed-scope offers. Anything beyond the sprint converts the client into the Embedded Capture Advisor retainer.
Defense Market Readiness Diagnostic
Two-week assessment. Go/no-go determination, agency and program mapping, teaming logic, capability gap analysis, and a 90-day action plan. You walk away knowing whether the defense market is real for your firm and exactly what the entry path looks like.
Defense Entry Sprint
Four-week engagement. Market positioning, buyer map, BD architecture, initial pipeline construction, and a first set of qualified meetings teed up at the end. This is where the entry plan becomes operational.
Three doors. One practice.
Most engagements start with a course seat, an executive briefing, or a fixed-scope diagnostic. From there, the path is sequenced and only when there is real implementation pressure to justify it.
Course, briefing, or diagnostic
Define the problem precisely before scoping the work. Diagnostics and public courses are designed to stand alone. No pressure to convert.
Sprint or private workshop
A four-week sprint or private team day produces the first working operating model: a capture plan, a pipeline architecture, a 90-day execution sequence.
Embedded advisory
Monthly retainers exist for one reason: when there is active pipeline movement and live executive decision pressure that justifies sustained support. No retainer for retainer's sake.
This work is built for firms where growth pressure is outpacing the system behind it.
Not every firm needs all three lines. The right place to start is usually the point where uncertainty, drag, or hidden risk is already slowing motion.
Growth is active but the path is reactive
The firm is moving, but priorities, pursuits, and internal alignment are not yet clean enough. Opportunities are being chased rather than chosen.
Capture discipline has not kept pace with wins
Proposals go out but the process behind them is inconsistent. Color reviews are rushed or skipped. Capture plans are treated as compliance artifacts instead of decision tools.
Entering defense for the first time
Technically credible product or platform, but the federal market entry strategy is still forming. The team knows the technology is relevant but not how to convert that into funded work.
The team does not need more noise
You need sharper judgment, tighter structure, and cleaner execution around a few critical pressure points. Not another strategy deck that sits in a drawer.